FLYQUEST ANNOUNCES 5-HOUR ENERGY AS FOUNDATIONAL SPONSOR
5-hour ENERGY Joins FlyQuest as the Official Energy Shot of the Team
Monday, January 15th, 2018
New York, NY – FlyQuest Sports, an esports organization owned by Fortress Investment Group co-founder and Milwaukee Bucks co-owner Wes Edens, announced today that 5-hour ENERGY will join the team as the Official Energy Shot of FlyQuest. 5-hour ENERGY will be present across the FlyQuest community to create a lasting and meaningful impact with the FlyFam.
“We are excited to welcome 5-hour ENERGY to the FlyFam as a Foundational Sponsor,” said CEO Ryan Edens. “5-hour ENERGY is no stranger to the space, and we worked closely with them to develop a sponsorship that melds their brand message with our fan first mentality. Fans can expect impactful and entertaining content that showcases how 5-hour ENERGY can help them overcome challenges and get back to 100%.”
5-hour ENERGY’s sponsorship will focus on two original content series. The first, the myFlyQuest Challenge, will show various members of the League of Legends team engaging in off the rift activities throughout the Spring and Summer splits where the guys will test both their communication and physical skills. The second series is the 5-hour Extra Strength Moment of the Match, which highlights the top plays from the weekend of competition. The partnership will also include jersey branding, social media activation and exclusive streaming integrations.
“We are excited to extend 5-hour ENERGY’s reach in the esports community through FlyQuest and their passionate, growing fan base,” said 5-hour ENERGY’s Director of Communications, Melissa Skabich. “FlyQuest is an organization that shares our vision and desire to deliver quality content to the community, and we look forward to creating two new series together.”
FlyQuest was established in January of 2017 and has since been a staple in the esports community. Striving to develop a world-class franchise, known for a winning culture, talented players, loyal fan base and innovative business practices has been at the forefront of their philosophy. FlyQuest is committed to help grow esports globally and bring innovative partnerships, sponsorships and fan engagement practices to the industry.
FlyQuest currently operates teams across three different esports titles; League of Legends, Rocket League, and PUBG. FlyQuest was recently accepted as a permanent partner of the NA LCS.
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